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Advanced Typography | Final Compilation

23/09/24 - 31/12/24 | Week 1 - Week 12
Nadia Chong Wen | 0355736 | Bachelor's of Design (Honours) in Creative Media
Final Compilation

Table of Contents

  1. Instructions / Links to blogs
  2. Task 1 | Exercises
  3. Task 2 | Key Artwork and Collateral
  4. Task 3 | Type Expression and Application

1. Instructions

Link to Blog Posts

Task 1: Exercises

Task 2: Key Artwork & Collateral

Task 3: Type Expression & Application

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Task 1 | Exercises 

23/09/2024 - 15/10/2024 | Week 1 - Week 4

Exercise 1 | Typographic Systems

Figure 1.0 | Final Axial System, Week 2 (05/10/24)
Figure 1.1 | Final Radial System, Week 2 (05/10/24)
Figure 1.2 | Final Dilatational System, Week 2 (05/10/24)
Figure 1.3 | Final Random System, Week 2 (05/10/24)
Figure 1.4 | Final Grid System, Week 2 (05/10/24)
Figure 1.5 | Final Transitional System, Week 2 (05/10/24)
Figure 1.6 | Final Modular System, Week 2 (05/10/24)
Figure 1.7 | Final Bilateral System, Week 2 (05/10/24)

Figure 1.8 | Typographic System Final (JPEG), Week 2 (05/10/24)

Figure 1.9 | Typographic System Final (Grid/Baseline), Week 2 (05/10/24)

Exercise 2 | Type & Play

Figure 2.0 | Refinement Process #1, Week 3 (09/10/24)

Figure 2.1 | Refinement Process #2, Week 3 (09/10/24)

Figure 2.2 | Original Extraction and Final Letterform, Week 3 (09/10/24)

Figure 2.3 | Final Letterform, Week 3 (09/10/24)

Figure 2.4 | Final Letterform (Baseline), Week 3 (09/10/24)

Figure 2.5 | Letter X, Week 3 (09/10/24)

Figure 2.6 | Letter N, Week 3 (09/10/24)

Figure 2.7 | Letter B, Week 3 (09/10/24)

Figure 2.8 | Letter A, Week 3 (09/10/24)

Figure 2.9 | Letter U, Week 3 (09/10/24)

Figure 2.10 | Finding Type (PDF), Week 3 (09/10/24)

Figure 2.11 | Final Poster, Week 3 (09/10/24)

Figure 2.12 | Final Poster (PDF), Week 3 (09/10/24)

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Task 1 | Exercises 

23/09/2024 - 27/11/2024 | Week 4 - Week 10

Part A | Key Artwork

Figure 3.0 | Final Wordmark (B&W) / Week 6 (02/11/24)

Figure 3.1 | Final Wordmark (Colored 1) / Week 6 (02/11/24)
Figure 3.2 | Final Wordmark (Colored 2) / Week 6 (02/11/24)
Figure 3.3 | Final Wordmark (PDF) / Week 6 (02/11/24)

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Part B | Collateral

Figure 3.4 | Key Artwork Animation  / Week 9 (26/11/24)

Figure 3.5 | Collateral 1; Tote Bag / Week 9 (26/11/24)
Figure 3.6 | Collateral 2; Shampoo Bottle / Week 9 (26/11/24)
Figure 3.7 | Collateral 3; Pouch Bag / Week 9 (26/11/24)
Figure 3.8 | Final IG Layout / Week 9 (26/11/24)

Instagram Link: https://www.instagram.com/nad.ia_design/ 
Figure 3.9 | Instagram Screenshot / Week 9 (26/11/24)
Figure 3.10 | Task 2B Compilation / Week 9 (26/11/24)

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Task 3 | Type Expression and Application

12/11/2024 - 17/12/2024 | Week 8 - Week 13

Finalized Letterforms:

Click here to download "Sweethic"

Figure 5.2 | Finalized Letterforms (PDF) / Week 13 (15/12/24)

Figure 5.3 | FontForge Screengrab / Week 13 (15/12/24)

Figure 5.4 | Font Presentation #1 / Week 13 (15/12/24)

Figure 5.5 | Font Presentation #2 / Week 13 (15/12/24)

Figure 5.6 | Font Presentation #3 / Week 13 (15/12/24)

Figure 5.7 | Font Presentation #4 / Week 13 (15/12/24)

Figure 5.8 | Font Presentation #5 / Week 13 (15/12/24)

Figure 5.9 | Application 1 / Week 13 (15/12/24)

Figure 6.0 | Application 2 / Week 13 (15/12/24)

Figure 6.1 | Application 3 / Week 13 (15/12/24)

Figure 6.2 | Application 4 / Week 13 (15/12/24)

Figure 6.3 | Application 5 / Week 13 (15/12/24)

Figure 6.4 | Final Outcome (PDF) / Week 13 (15/12/24)

Font Tester

Reflection

Experience:

This module tested my resilience having to juggle this and multiple others while having heavy workflow. It was incredibly stressful but I learned a lot in this module. It exposed me to more principles of Typography and what I have to take note while making decisions on my type. Maybe one day I can use the knowledge I got in this module for a future project and practice more so I don't repeat the same mistakes as I did here/

Observation:

I observed that I really quite enjoy font making and typography more than I originally thought. I never liked technical things but typography made me engrossed in making sure everything was right even while I was stressed and didn't want to continue working on it anymore. I also observed that I have to be more careful in making decisions and also taking care of myself since I ended up sick overworking myself by not sleeping whenever I get in the flow.

Findings:

I learned there are always ways to make your work unique even if it started off as something that many are familiar with. It was discouraging to hear people say that my work was generic and boring, but I managed to get the approval of fellow designers after I adjusted my work. 

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