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Application Design | Project 2: UI/UX Document

19/05/2025 - ?/0?/2025 | (Week 5 - Week -)
Nadia Chong Wen | 0355736 | Bachelor's of Design (Honours) in Creative Media
Interactive Design | Project 2: UI/UX Document

Table of Contents

  1. Instructions
  2. Project 1: Mobile Application
  3. Feedback
  4. Reflection

Instructions

Project 2: UI/UX Document

For this project and after we fully decided to commit to the app that we are doing and has suggested a proposal to improve on it, we are to continue on with the ideation stage of the process which would allow us to see what direction we should take for our redesign on the app.

Progress

First thing we were tasked to do was to create questions for interviews we have to conduct to users of the application or similar applications. We are to ask about their first hand experience with their respective application like their user experience, pain points (problems), highlights (things they love) when using the service, or their competitors. We were told it'd help in our process of generating ideas for improvements on the design.

Examples of what our questions could be:

  • "What are the best things about [product]?"
  • "What made you chose [brand] over [other brand]?" 
  • "Tell me more" 
  • "Oh really, why?" (x5) 
  • "Tell me about the last time you use it"

We were to also follow this to make our questions.

Figure 3.1 Guideline for Making Questions

Here are the questions I was able to make for the interviews.

Figure 3.2 Interview Questions

Here is the Transcript to the interviews.

FigJam

We were made to take the points of the interview and sort them out into categories.

Figure 3.3 Draft Sorting

We also had to use this information to make user personas. The left are the initial personas and the right are corrected personas after the feedback.

Figure 3.4 User Personas

After making the user personas, I went to make the user journey map on how the user would use the application.

Figure 3.5 User Journey Map

I then used the Draft Points to make MoSCoW and Opportunities to make the Matrix.

Figure 3.6 MoSCoW and Matrix

Next will be the User Flow Chart.

Figure 3.7 User Flow Chart

Final Submission

Figure 3.8 Final Submission
UI/UX DOCUMENT by Nadia Chong Wen

Feedback

Week 5

General Feedback:

  • Instead of immediately getting into the features of the selected app, understand the user and their life/ problems/opinions. 
  • Try to analyze the strengths instead of just weaknesses.

Specific Feedback

  • Focus on the what kind of consumers that you want to focus on. (Family? Individual?)

Week 6

General Feedback:

  • Keep the drafting and sorting of the points chaotic in Figma.

Week 7

General Feedback:

  • Use user journey map for non-technical people.
  • Normally, technical people (engineer etc... ) like user flow too.

Week 8

Absent.

Week 9

General Feedback:
  • Try to find ways to retain people with existing/special features.

Reflection

This assignment made me think way too much.
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