Digital Photography & Imaging | PROJECT 4 - Animated Poster

24/06/24 - 19/07/24 (Week 12 - Week 14)
Nadia Chong Wen | 0355736 | Bachelor's of Design (Honours) in Creative Media
Digital Photography & Imaging | Project 4 - Animated Poster


1. Instructions


2. Project 4 | Animated Poster

2.1. References

Figure 1.0 | Moodboard for Animated Poster

For the Moodboard, I was trying to look for the general feeling that they are trying to convey. I wanted to got for a simple nonchalant feel for the poster and also a feeling where the person making it was trying to hide their self. I like these collages because give me a sense of surrealism but also with a sense of mystery.

Write a Biography about Yourself:

    I'm Nadia Chong Wen. I am a student in Taylor's University's Bachelor of Design (Honours) in Creative Media. I was previously an accounting student but felt lost and came to this course instead.

    I lived a life where I couldn’t really catch up academically in a way that my family wanted me to and found myself fixated on my art since I believed that was the only skill I had ever since I was a child. However, as time passed, I started to lose my passion for it and simply kept drawing because it was the only thing I am good at.

    The only thing I really desire to do is to make a work with my co-author on an original work. Otherwise, I feel like an observer who is watching others silently, never ever revealing my face to anyone since I never really knew how to. Like no one ever really knows who I am besides the person I present myself to be. And when they do, they don’t really like what they see.

    I am an empty observer that presents whatever the person’s want until I am forced to show how I truly am.

Write a Statement about your Work:

    This work is about the emptiness and hope I feel inside my heart.

    Often times than not, I feel like I am disconnected from everyone around me. Like nothing they say or do is any of my business and that nothing in the world matters to me. When I do feel like that and look into the mirror, I see an eye of someone deep inside me staring back at me.

    I want to convey the sense of uneasiness in the work with an eye staring back at you in black and white world, with the only hint of color being the red that I see as pain and love for whatever I hold close to me in this world because they are the only reason why I am still here.

    This work will convey the emptiness and uneasiness of my “true” self that I feel to be me but also the hope I feel towards the world.

2.2. Sketches

Figure 1.1 | Sketch #1

For this sketch, I took Moodboard Design #1, #2, and the bottom #2, as inspiration. In order to differentiate myself from those designs, I decided to add red roses and butterflies to make it pop out more rather than a blob behind the person. I also took inspiration from bottom #2 by putting a tape over my face.

Figure 1.2 | Sketch #2

This sketch was made by me at my lowest point during the process of this assignment due to personal matters, hence the dark and grey feeling of it as well as the unsettling feeling. I took some inspiration from bottom #1 of the moodboard but replaced the face with an eye instead.

In the end, I decided to combine these two sketches in order to produce the digitized poster as both of them were made using the rule of thirds rule and focus on the center.

Feedback:

You can use a gif/video butterfly to add animation elements in your poster. You can also use a video of cloud at the background

Figure 1.3 | Photograph for the Poster

I decided to use this photograph due to a lack of photos that I own in recent times.

2.3. Digitized Poster Process

Figure 1.4 | Process #1

I first started by adjusting the saturation of my photograph to black and white and removing the background as well as cutting my face out. I then made the base of the background.

Figure 1.5 | Process #2

Then I added some random tapes to give the poster as a whole a more messy feel as well as add dark clouds behind the black rectangle. I multiplied the layer and blended it into the background. I was trying my best to go for an ominous or dark look.

Figure 1.6 | Process #3

I then added the butterflies. They were originally orange but I color adjusted them to red. Then next were the roses that I wanted to add. 

Figure 1.7 | Process #4

I added the roses behind me since I didn't feel like how the initial poster idea looked and removed the backgrounds on their pngs. I then decided to add some vines to accompany the roses and also to resemble the feeling of being "trapped."  

Feedback:

Lessen the amount of butterflies in order to see the sky. Add a texture in the black background to bring out you silhouette more. Use an eye blinking animation in order to animate the eye.


2.4. Final Poster

Figure 1.8 | Final Digital Poster | "Yearning for Bright Colors behind Darkness"

The butterflies around me have multiple symbolism throughout many cultures. It can mean: hope / beauty / transformation / etc. However, in some, it represents death. The rose as well has the symbolism of love, but the thorns might prick you if you try to pluck it if you aren't careful. All these contradictions describe me as a person. I am both bad and good, and while I do see that hope and love in the outside and inside of myself, I still feel like I am merely an observer trying to hide myself away, acting like I am just looking at my phone. To hide the black darkness behind me that is poorly taped.


2.5. Final Animation

Figure 1.9 | Final Animation

Youtubehttps://youtube.com/shorts/qAyq3y7R_jU
Google Drive: https://drive.google.com/drive/folders/1gxjf-wuBMgUplby9yjGI5ufUZ4GndM9f?usp=sharing

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